Choosing a Showcase For Your Jewelery Shop
Jewelry showcases aren’t just store fixtures — they’re also marketing tools. They can inspire shoppers and encourage them to make purchases. But not all showcases are created equal. Some can be smashed with a single blow, leaving you with nothing but shattered glass and stolen merchandise.
To reduce these risks, ensure your jewellery display cases are made of durable materials and designed with a high-quality, resilient glass.
Art Deco-Inspired Design
Art Deco, with its geometric shapes and symmetrical designs, is an elegant style that continues to capture the imagination. Incorporating elements of this movement into a jewelry store’s design can evoke a sense of sophistication and timeless beauty. Whether used to display engagement rings, necklaces or bracelets, the right showcase can bring the best out of these bold pieces.
As the modern world embraced new freedoms in clothing and lifestyles, jewellery designers sought to reflect this in their work. Gone were the flowing botanical patterns of the Art Nouveau era, replaced with sleek geometric lines and clean forms. Platinum took center stage as the preferred metal for jewellery, and gem cutters developed new techniques to create dazzling diamonds and gemstones.
Layering of varying shapes and colours was also popular in Art Deco designs. New rectangular cuts like emerald cut and baguettes, as well as squares, shields, pear and marquise, enabled jewelers to create complex and intricate looks that were still perfectly balanced and symmetrical. Gemstones were also arranged in different ways to create geometric motifs, and new advancements in celluloid and bakelite allowed for a range of colors to be used.
Georges Fouquet, the famed French jewellery designer, adapted his Art Nouveau styles to the new Deco aesthetic, creating streamlined diamond-set earrings and brooches with geometric motifs. His creations, such as the asymmetrical emerald-cut diamond and black onyx earrings, exemplify two of Choisne’s essential Codes of Art Deco: simplicity and purity are held in tension by an air of opulence.
Customization
A good jewelry display case will keep items safe from damage, as well as help shoppers find what they want. Its design should be in keeping with your store’s aesthetic, reflecting a feeling of luxury and glamour that is appropriate for your clientele.
If your store has a rustic or natural aesthetic, wooden displays are an excellent choice. Acrylic is another durable option that works beautifully with modern and contemporary aesthetics. It also reduces the risk of smudges and fingerprints on precious metals.
For a touch of contrast, try using different colors for your displays. This simple strategy adds a visual pop and can draw customers’ eyes to specific pieces that may have otherwise been overlooked. For example, if you have one necklace with an accent color, place it near the front of the showcase to increase its visibility.
When it comes to lighting, opt for LED or halogen showcase for jewellery shop lights that provide bright, natural light that shows off the sparkle of each piece of jewelry. Ideally, these lights should be on all the time, even when your store is closed. This ensures that the jewelry keeps its natural shine and sparkle, especially when worn.
Shoppers today expect a highly-customizable buying experience. A customizable online product configurator gives them control over their selection and helps them visualize how their finished jewellery display cabinet piece will look. Embedding this tool in your jewelry store provides a more convenient and engaging customer experience while increasing conversion rates.
Floor-Standing Displays
A floor display is a powerful marketing tool that can be used to communicate your brand’s message and products to customers as they move through the retail space. It can be used to showcase specific jewelry items or can serve as a free-standing advertisement. It also has a large surface area that can accommodate pricing and promotional materials that can be more detailed than those featured on shelf stripping or talkers.
These displays can be used to showcase jewelry, bags, and other accessories. They can be used to sell a range of products from your store’s collection, or to highlight specific items that have high demand. The size of the display can vary, from a small countertop design to a large free-standing model that will draw in more customers.
Whether you are showcasing jewelry at a department store, boutique, or festival, a showcase for jewellery shop will ensure that your items are seen by as many people as possible. The displays are made from sturdy metal that will last for a long time and can be customized to meet your specific needs.
Some floor exhibits are designed to be multi-functional and can be used as both a poster frame and brochure holder. This is a cost-effective option for businesses that want to maximize the impact of their messaging in the retail space.
Lighting
The materials and finishes you choose for a showcase will establish the visual atmosphere of your shop. They should reflect the type of jewelry you carry and create an environment that makes your clientele comfortable. For example, if you sell delicate jewelry that is easily scratched or damaged, consider using acrylic instead of glass. Acrylic is super-strong and can be finished to reduce fingerprints and scratches.
The lighting you use in your jewelry store should highlight the nuances of the gemstones and metals on display. Look for LED lights with a high color rendering index to ensure that the colors of your gems and metals appear true and vibrant. They also emit minimal UV radiation, which protects your jewellery from fading over time.
Indirect lighting is ideal for a jewelry showroom, as it helps avoid direct glare that can irritate customers. For this, tunable white LED strips are an excellent choice. They allow you to adjust the color temperature of the light according to the mood or jewelry type you are showcasing.
Another way to add variety to your showcase is to include a few revolving elements. This helps to make it easier for customers to try on different pieces. You can use a single ring stand or several smaller trays for this purpose. You can even place a leather folding mirror in the middle to provide customers with ample reflection space.