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“When internet advertising is extremely powerful and pretty successful for commercial advertisers, that ability brings significant pitfalls to politics, exactly where it can be utilised to influence votes to have an effect on the lives of hundreds of thousands,” wrote Dorsey. “Online political advertisements existing totally new worries to civic discourse: equipment mastering-based optimization of messaging and micro-targeting, unchecked deceptive data, and deep fakes. All at growing velocity, sophistication, and mind-boggling scale.”
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